What Should a Digital Twin Know? Audience Information and the Pre-testing of Influencer Videos (with Ishita Chakraborty and Kevin Chung)
Uncovering Authenticity Cues from Videos using Multimodal LLMs and Context-Aware Graph RAG (with Ishita Chakraborty and Kevin Chung)
Under Review. Available on SSRN.
A Blessing and a Curse: Impact of Audience on Performance and Efficiency (with Kevin Chung)
Draft available upon request.
Digital Cravings, Physical Dining: How Food Influencers Shape Offline Consumer Choice
Data collected; analysis in progress. Follows food-influencer videos into real-world restaurant visits and dining decisions.
The Valuable Comments: The Adaptive Learning of Influencers from Audience Feedback
Data collected; analysis in progress. Studies how influencers adaptively learn from audience feedback.
Chen, K., & Jin, Y. (2022). How issue entrepreneurs shape public discourse of controversial science on social media: A case study of GMO discussion on a popular Chinese Q&A platform. Journal of Science Communication, 21(06)
Chen, K., Jin, Y., & Shao, A. (2022). Science factionalism: How group identity language affects public engagement with misinformation and debunking narratives on a popular Q&A platform in China. Social Media + Society, 8(1),1-15.
Advancing Marketing Video Analysis with Multimodal LLMs and Context-Aware GraphRAG: 2025 ISMS (DC); 2025 WSB AI Symposium (Madison), June 2025
Home Field Advantage, Reference Points and Asymmetric Effort: Evidence from European Football Leagues Post Covid-19 Disruption: AMTP Conference (Virtual), Behavioral Bias in Marketing, March 2021
How Issue Entrepreneurs Shape Public Discourse of Controversial Science on Social Media: ICA Preconference (Virtual), June 2020